The success of the vintage leather biker jackets is underlined that the project the company recently started called 'The Biker Project'. It is a 50 piece exhibition shown at the All Saints Earlham Street store. This is the brand most iconic and longest running retail space which has been completely transformed to adopt the first of its kind exhibition.
The choice of the store is not accidental as its concept is strongly differentiated - it is a 'pop-up hub of creative experiments'. The 50 jackets displayed in store clearly show the craftsmanship of the iconic biker jackets. Their is a big range of jackets: there is everything from the classic biker jacket to a more contemporary and even avant-garde 'pieces of art'.
To strengthen further the inventiveness of this project, there is a video accompanying the campaign which illustrates All Saints' commitment to quality English craftsmanship.
This is the first of a series of anticipated events from All Saints.
Follow the Biker Project using #TheBikerProject on Twitter.
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